Survey · Ventures 03.2

Nightlife brand & market

Check any that apply, then tell us more. Where your answers line up with someone else's, the group can introduce you.

Your answers go to brand@thecardinalpointgroup.com

Check any that apply

This sends your answers straight to brand@thecardinalpointgroup.com. You do not need a mail app, and nothing to fill in twice.

Trouble with the form? Send the same answers from your own email instead. These fill in the address, subject, and your answers for you:

Open in GmailOpen in mail app
Why people answer yes

The situation behind the question.

A niche venue succeeds by being unmistakable to a specific audience. Owners arrive when the brand has drifted, when the neighborhood or clientele has changed, or when a competitor has blurred what made the place distinct. The work is deciding who the venue is for, then aligning its name, look, programming, and marketing behind that answer.

Helpful to include
  • Venue name, type, and location
  • Your current brand and audience
  • What has changed
  • Your goals
What happens next

Answers are read personally. Where they line up with someone else's, the group may introduce the people involved by email, and only with each person's agreement.